Amárach Research
We’re a market research agency. So what? So are our competitors. The difference is that we are better. Better at clarifying your research needs; better at developing real insights that matter to your business; and better at maximising the value of your limited research budget.
There’s more: good insights should lead to business foresight. Our name Amárach means ‘tomorrow’, and our expertise fuses quantitative and qualitative research skills with an unparalleled depth of economic and social analysis. If that fits your requirements then we should talk.
What's on the Blog? Our 5 most recent posts:
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The Week that was in it
Something for the weekend (and the rest of the week):EPOCA means 'week' btw, via Escapology
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Facing Reality
Facebook is now bigger than Google in the United States, in terms of share of visits. That's according to PSFK.Not quite the world-turned-upside-down, but still: it does seem to suggest that all that 'Web 2.0' stuff might have something in it?Wonder when it'll happen in Ireland?
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Rising Slowly
'Just hang on in there' appears to be IBEC's message for Ireland's hardpressed marketers. IBEC's latest quarterly economic commentary points to a slow (slow) recovery in consumer spending, one that will gather a little more pace going into 2011. Even though spending will fall again this year, it is expected to rise next year after three consecutive years of decline. At last.In the meantime, prices are expected to continue falling for 2010 as a whole (-1.1%), though inflation will be back in Q4 and gathering pace through 2011. So maybe pencilling in a price increase for 2011 isn't such a crazy idea after all ...
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Share the Happiness (again and again)
Just so our soft drink clients don't feel left out after our previous post (ahem), this from the guys who decided in the middle of the worst recession since the Depression to launch a brand campaign called 'Open Happiness'. Enjoy ...Via JWT
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The Drink Made Me Stop It
We do lots (and lots) of research into alcoholic drinks here at Amárach (and a few non-alcoholic ones :) and we always face the same problem: how do you get people who are sober to talk about a product that makes them, well, less sober ...?But luckily the field of psychology helps us: it seems the main benefit of alcohol consumption is that it gives you attentional myopia. This has a number of - very surprising - consequences, as detailed in a fascinating post on Psyblog, namely:Alcohol can lower levels of aggression: participants were asked to administer electric shocks to a fictitious opponent (Giancola and Corman, 2007). Those who were intoxicated and moderately distracted from the task were less aggressive than participants who hadn't been drinking. In certain circumstances, then, alcohol can make drunk people less aggressive.Alcohol can induce less risky sexual behaviour: people in a nightclub were asked whether they would engage in unprotected sex (MacDonald et al., 2000). Those who had been drinking indicated they would be less likely to do so when they had the following message stamped on their hand: AIDS KILLS.Alcohol can increase anxiety about giving a public talk: intoxicated people about to give a public presentation were more nervous about their upcoming ordeal than those who hadn't been drinking (Steele & Josephs, 1988). This is the complete reverse of the received wisdom. So there you have it: the effects of alcohol are apparently in your mind, not in your glass. Wonder what the brand implications of that might be?
Amárach Research Offices:
11 Kingswood Business Centre, Citywest Business Campus, Dublin 24 Tel. (01) 410 5200
Email: info@amarach.com
O'Neill Amarach Consultants Limited, is a limited liability company, trading as Amárach Research, registered in Ireland.
CRO number: 142088. Registered address as above.