amárach research

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Big Ticket, Big Spend

Mon, 13 Apr 2015
There has been a surge in Irish consumer interest in buying big ticket items (kitchen durables, furniture etc) since the start of the year. Indeed, the index of Irish consumer buying intentions in relation to big ticket purchases has reached …

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Tell a Friend

Mon, 13 Apr 2015
We track Net Promoter Score (NPS) regularly for a number of clients. It’s a great measure of potential loyalty and referral power. But sometimes we like to cut to the chase and ask consumers have they ever recommended their supermarket, …

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Still Climbing

Tue, 07 Apr 2015
Nearly six years on and our Economic Recovery Index has reached its highest level ever.  Though there’s still plenty of room for it to rise further. A spreadsheet with the full time series can also be downloaded from our website …

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Fuel Switching

Fri, 13 Mar 2015
We regularly track switching behaviour (and drivers) across different markets in Ireland.  One that has experienced extraordinary change in recent times has been the fuel retailing sector.  The recent falls in petrol and diesel prices have ‘fuelled’ massive levels of …

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