Amárach Research
We’re a market research agency. So what? So are our competitors. The difference is that we are better. Better at clarifying your research needs; better at developing real insights that matter to your business; and better at maximising the value of your limited research budget.
There’s more: good insights should lead to business foresight. Our name Amárach means ‘tomorrow’, and our expertise fuses quantitative and qualitative research skills with an unparalleled depth of economic and social analysis. If that fits your requirements then we should talk.
What's on the Blog? Our 5 most recent posts:
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Signs of Recovery
Our latest AIB-Amárach Recovery Indicator for January 2010 has just been published.It points to a significant improvement in consumer sentiment about the prospects for economic recovery - even if they are hedging their bets in relation to their own spending and saving behaviour:AIB Amárach Recovery Indicator January 2010View more presentations from Amárach Research.More details on AIB's website.
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A Culture of Complaint
The bad news? There are a lot of complaining customers out there. The good news? Customers whose complaints are dealt with satisfactorily are happy to keep doing business with you.Details of our latest research for the National Consumer Agency below:A Culture of ComplaintView more presentations from Amárach Research.Further background information available at the NCA website.
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eRevolution not eVolution
Ireland's recession has changed consumer usage of the Internet irrevocably. We see it in Amárach's surveys for the National Consumer Agency - 7 in 10 Irish adults now use the net, and 7 in 10 of these have shopped online, as the chart shows:And it isn't just a consumer phenomenon. The latest Eurostat data on the state of ecommerce in the European Union shows that Irish based businesses generate a higher share of their turnover from ecommerce than businesses in any other EU27 country:The recession has accelerated a trend that was under way beforehand. But what once progressed at an evolutionary pace is now progressing at a revolutionary pace.
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Precisely Wrong
We're a big fan of The Ad Contrarian here at the Amárach Research Blog. He keeps us (and most everyone in marketing) on their toes. Especially when he challenges those of us wedded to measurement and statistics to admit when we "don't know". Like a lot of our survey respondents, come to think of it.Humbling stuff - though if a little humility helps us do better by our clients then that's a good thing.
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The Ageing Opportunity
Amárach Research is part of a team developing a forthcoming conference on The Business of Ageing. The opportunities of an ageing society will be enormous for those businesses that focus on the changing needs of the over 50s and over 60s age groups.Nor are they confined to healthcare and nursing homes. We came across the idea of the ageless home recently. Very clever: just what our moribund building sector needs come to think of it. And there are many more opportunities like that out there. And if you attend the conference you're bound to come away with one or three of your own ;-)
Amárach Research Offices:
11 Kingswood Business Centre, Citywest Business Campus, Dublin 24 Tel. (01) 410 5200
Email: info@amarach.com
O'Neill Amarach Consultants Limited, is a limited liability company, trading as Amárach Research, registered in Ireland.
CRO number: 142088. Registered address as above.