amárach research

Our Promise to You in 2012

These past few years have been tough for Irish marketers. All our clients face the same challenges: doing more with less; defending their budgets against cost-cutting pressures; as well as keeping customers and winning new ones without investing a fortune in marketing.

The good news is that it doesn't have to be that way. Irish consumers will spend €81 billion this year. Irish businesses will spend billions more as well. You only need a small increase in your share of their spending to succeed. Whether through new products, smarter offers or more effective advertising.

Here's our promise: when you work with Amárach Research in 2012 we will help you succeed. Furthermore, we'll help you in two ways. First, we won't waste your money. If we don't think you need to do research we will tell you. We'd prefer you spent your money on research that really makes a difference. Ideally with us, of course: but the first task is not to waste your budget. Second, if our insights into your innovation strategy, your advertising campaign or your customer service do not provide clear guidance on how to succeed in 2012 then we'll give you your money back. We'll even write it into the contract when you commission us.

That's a promise.

free research resources

our blog

Feeling Appy

Wed, 16 May 2012
Our new research for Ulster Bank – to coincide with the launch of their new app – points to a huge dependence on apps among Irish smart phone users. Among the main findings from the Ulster Bank App Survey: - …

Fun with Figures

Tue, 15 May 2012
Amárach Research has worked with Delphi Analytics to create a unique, visual report on our Economic Recovery Index for the period April 2009 to April 2012. You can view an online version of the report here. To access the full …

Sensitive Measures

Mon, 14 May 2012
Amárach Research did the fieldwork for the recent HSE Crisis Pregnancy Programme report. The methodology comprised a statistically random telephone poll of 3,002 people, giving a very impressive response rate of 69% for a survey of this type on this …