amárach research

How much additional revenue will your new advertising campaign generate? Will users pay for a new app or will advertising suffice? If you launch a new loyalty campaign how soon will it pay for itself? We have answered these and similar questions for our clients in just the past twelve months. Whether you're in marketing, innovation, finance or policy - a start-up or a multinational - we can help you ask the right questions so you get the right answers.

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Leaders & Laggards

Thu, 24 Apr 2014
This month sees the fifth anniversary of our Economic Recovery Index. The latest edition is now available here. We have expanded the commentary to reflect on the wider economic situation of Irish consumers, and to identify those segments that are …

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Risky Business

Thu, 17 Apr 2014
We’re perennial optimists here at Amárach, but every so often it’s important to take a sober look at the risks that threaten to derail our clients’ plans and prospects. Fortunately, the Government has made this a little easier, having just …

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Ireland’s Loyalty Winners

Wed, 16 Apr 2014
Amarach Research and Chilli Pepper Marketing – The Loyalty Agency have created the inaugural Loyalty Performance Index (LPI) report, which is the first ever independent report on loyalty programmes in Ireland. This unique research model has been developed to identify …

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SMEs: SMSqueezed…

Tue, 15 Apr 2014
A fascinating new report on SME demographics in Europe – Business demographics and dynamics in Europe: Trends in the composition of the company landscape - highlights an important trend in Ireland. According to DB Research, Ireland’s business population has become polarised: …

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