amárach research

We're a market research agency. So what? So are our competitors. The difference is that we are better. Better at clarifying your research needs; better at developing real insights that matter to your business; and better at maximising the value of your limited research budget.

There's more: good insights should lead to business foresight. Our name Amárach means 'tomorrow', and our expertise fuses quantitative and qualitative research skills with an unparalleled depth of economic and social analysis. If that fits your requirements then we should talk.

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our blog

Food 2020

Tue, 20 Jul 2010
The Department of Agriculture, Fisheries and Food is to be congratulated on its Food Harvest 2020 report. We especially like its focus on the consumer – as captured in the framework opposite. And we like these thoughts on research: To …

Game On

Mon, 19 Jul 2010
One thing the recession doesn’t appear to have impacted: Irish consumers’ fondness for gaming. Our latest research points to the extraordinary strength and depth of the gaming market in Ireland: Gaming Trends in Ireland July 2010 View more presentations from …

A Matter of Confidence

Thu, 15 Jul 2010
Consumer confidence (as measured by the ESRI) has been on a positive track in Ireland for the past two years (albeit from an historically low point). This is good news for Irish retailers as Amárach Research analysis shows a strong …