amárach research

We're a market research agency. So what? So are our competitors. The difference is that we are better. Better at clarifying your research needs; better at developing real insights that matter to your business; and better at maximising the value of your limited research budget.

There's more: good insights should lead to business foresight. Our name Amárach means 'tomorrow', and our expertise fuses quantitative and qualitative research skills with an unparalleled depth of economic and social analysis. If that fits your requirements then we should talk.

free research resources

our blog

Pent Up Demand

Tue, 07 Sep 2010
Irish consumers have been forced to cut back on spending across many categories. But if the recession was over and jobs were secure, what would people’s spending priorities be once recovery was under way? Our latest omnibus survey in August …

Consumers Under Pressure

Thu, 02 Sep 2010
Our latest AIB-Amárach Recovery Indicator for August 2010 shows year-on-year improvements on most measures, but signs of some slippage on recent months:

Feeling the Pinch

Tue, 31 Aug 2010
It’s still tough out there for Irish consumers. Our latest omnibus has found that nearly one in four adults are finding that their household income is simply not sufficient to meet household expenses at the moment. The good news is …