amárach research

Our Promise to You in 2012

These past few years have been tough for Irish marketers. All our clients face the same challenges: doing more with less; defending their budgets against cost-cutting pressures; as well as keeping customers and winning new ones without investing a fortune in marketing.

The good news is that it doesn't have to be that way. Irish consumers will spend €81 billion this year. Irish businesses will spend billions more as well. You only need a small increase in your share of their spending to succeed. Whether through new products, smarter offers or more effective advertising.

Here's our promise: when you work with Amárach Research in 2012 we will help you succeed. Furthermore, we'll help you in two ways. First, we won't waste your money. If we don't think you need to do research we will tell you. We'd prefer you spent your money on research that really makes a difference. Ideally with us, of course: but the first task is not to waste your budget. Second, if our insights into your innovation strategy, your advertising campaign or your customer service do not provide clear guidance on how to succeed in 2012 then we'll give you your money back. We'll even write it into the contract when you commission us.

That's a promise.

free research resources

our blog

Job Creation Nation

Thu, 26 Jan 2012
Are Irish businesses ready, willing and able to hire? To help develop Hireland’s campaign, Amárach Research recently surveyed SME owner managers and decision makers about their recruitment plans for 2012. The poll was conducted between 9th-12th January 2012. A total …

Marketing the Recovery

Tue, 17 Jan 2012
The accountants have managed the recession and now marketers must manage the recovery. Amárach Research is supporting a new initiative by Irish people in business, marketing and the media to boost job creation in 2012. It’s called Hireland.ie – and …

Your Brain on Marketing

Mon, 09 Jan 2012
We like a good infographic here at Amárach, and one of the better ones in 2011 was The Right Vs Left Brain of Marketers. The real message – use both halves of your brain, it’ll double your chances of success …