About Us
A long time ago, fadó fadó, there lived some researchers who dreamt of making a difference in their home country – an island off the coast of Europa. And so, they set about mastering their trade and honing their skills until, together, they came to embody the very best of their ancient art and craft ...
Some dreams do come true. We now provide world-class research services fused with a deep passion for understanding our country, our fellow citizens and our clients’ customers.
We would like to share with you our understanding of the consumer and business trends shaping Ireland's future and the market research tools you can use to make the trends work for you. We'd love to tell you more: when would suit you to meet?
In This Section
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our blog
Switching on to Recovery
Thu, 09 May 2013
Our Economic Recovery Index is four years old. The latest issue looks back to April 2009, and includes new analyses relating to switching, Irishness and price sensitivity.
Cloudy Outlook
Thu, 09 May 2013
Minister for Jobs, Enterprise and Innovation, Richard Bruton TD today joined Microsoft as part of National Cloud Week to launch the findings of the second annual Microsoft/Amárach Cloud Index. The Index focuses on tracking the adoption of Cloud Computing amongst …
Social Media at Work
Mon, 06 May 2013
A new report from William Fry has found that Irish workers spend nearly an hour a day on social media – at work. Based on surveys for William Fry of Irish employers and employees by Amárach Research. View here.
The Biggest Opportunity
Tue, 30 Apr 2013
Despite everything – the recession, emigration, austerity – we’re still having babies. More than everyone in Europe (pro rata) it seems. The result: by 2026 we’ll have a population over 5 million, according to the latest CSO forecasts. It depends …