Bernadette Coyne
Managing Director
Bernadette is Managing Director of Amárach Research. She was founder of Research Solutions in August 2000, which was acquired by Amárach in 2005. Prior to forming Research Solutions, she was a Director with Lansdowne Market Research for six years, following five years research experience with the London agency Pegram Walters Associates. As a dualist, she is experienced in both Qualitative and Quantitative techniques, specialising in multi-stage projects requiring diagnostic research skills.
Bernadette’s primary degree is in sociology, geography and maths. She has post-graduate qualifications in education and marketing from the Chartered institute of Marketing (UK). She lectured on the CIM Diploma and Certificate course for over three years at the University of Westminster in London.
Bernadette was Chairman of the Marketing Society of Ireland in 2000, having served on the Council for over four years. She has extensive experience of brand and advertising development tracking research.
Email: bernadette.coyne@amarach.com
Direct dial: 01 410 5200
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our blog
Pent Up Demand
Tue, 07 Sep 2010
Irish consumers have been forced to cut back on spending across many categories. But if the recession was over and jobs were secure, what would people’s spending priorities be once recovery was under way? Our latest omnibus survey in August …
Consumers Under Pressure
Thu, 02 Sep 2010
Our latest AIB-Amárach Recovery Indicator for August 2010 shows year-on-year improvements on most measures, but signs of some slippage on recent months:
Feeling the Pinch
Tue, 31 Aug 2010
It’s still tough out there for Irish consumers. Our latest omnibus has found that nearly one in four adults are finding that their household income is simply not sufficient to meet household expenses at the moment. The good news is …