Mark joined the company in 2004 after graduating from the College of Marketing and Design. Mark holds an honours degree in Marketing specialising in Services Marketing. Mark is equally involved in both qualitative and quantitative projects. Mark has gained extensive experience across many sectors, including FMCG’s, the motor industry, financial services, and telecommunications to name a few.
Mark has also developed an intimate understanding of numerous methodologies, and has worked on projects spanning a range of techniques from large scale tracking studies to advertising testing/evaluation, mystery shopping and category management. He speaks regularly at marketing conferences and seminars about the business application of market research.
Mark was elected to the Council of the Marketing Society of Ireland in 2011.
Direct dial: 01 410 5200
Thu, 09 May 2013
Our Economic Recovery Index is four years old. The latest issue looks back to April 2009, and includes new analyses relating to switching, Irishness and price sensitivity.
Thu, 09 May 2013
Minister for Jobs, Enterprise and Innovation, Richard Bruton TD today joined Microsoft as part of National Cloud Week to launch the findings of the second annual Microsoft/Amárach Cloud Index. The Index focuses on tracking the adoption of Cloud Computing amongst …
Mon, 06 May 2013
A new report from William Fry has found that Irish workers spend nearly an hour a day on social media – at work. Based on surveys for William Fry of Irish employers and employees by Amárach Research. View here.
Tue, 30 Apr 2013
Despite everything – the recession, emigration, austerity – we’re still having babies. More than everyone in Europe (pro rata) it seems. The result: by 2026 we’ll have a population over 5 million, according to the latest CSO forecasts. It depends …