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Advance

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Launching an advertising campaign is a tough business. Your clients expect a successful campaign that is delivered on time and on budget. A key component to any successful campaign is the pre-test of ad-concepts with members of the target market. As you know, this can be a time consuming and costly exercise. However, Amárach have leveraged our experience in online research to make ad testing a quick and inexpensive process for Irish ad agencies.

Advance is our online ad testing research tool that guarantees actionable results for ad agencies within 5 working days. Advance can help test each stage of the development process from concepts to story boards to fully developed commercials, giving you the chance to refine and improve your communications before going to market. Advance can provide answers to the following questions;

Pre Campaign Ad Testing

Advance can also be used to assess the impact of an advertising campaign after it has completed its run. Advance will allow agencies to determine an ad campaign's effect on sales, brand loyalty, brand awareness, and brand image. Again, we can give you answers to the following questions;

• Does my audience like this message?
• Does the ad standout against my competitors' marcomms?
• Which aspects of the ad do my audience like or dislike?
• Does the ad need to be altered or changed?
• Does the ad capture viewers/listeners attention?
• How could the ad be improved?

Post Campaign Ad Effectiveness

• Did my audience notice/recall the ad?
• Did my audience like or dislike the ad?
• What amount of sales is derived directly from the ad?
• Was there a good fit between my brand and the advertisement?
• Which aspects of the ad made viewers/listeners remember them?

How do we do it?

Advance is a 10 minute online survey of 200 of your target consumers. Our extensive panel of consumers means that we can tailor our sample group so you can talk directly to your target audience.

We can test your target markets perceptions of ads in the following media;

• TV
• Radio
• Print
• Billboard
• Online

Some benefits of using Advance ad testing include;

• It is cost efficiency
• It will have a quick turnaround – results within 5 days of agreeing the survey
• It can be tailored to your target audience
• It can test multimedia

If you're interested…

…we'd love to hear from you!   Please contact

Adrian Fernandes, Senior Research Executive

Phone (01) 6605506

Email: Adrian.fernandes@amarach.com

Gerard O'Neill, Chief Executive

Phone (01) 6605506

Email: Gerard.oneill@amarach.com

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