Bridging the Urban Rural Divide

One-quarter of Ireland’s rural population would be forced to move to urban locations if it wasn’t for broadband, a comprehensive new study into digital connectivity in rural Ireland has revealed. And while broadband penetration is as high as 90% in some rural locations, one-in-five respondents say they still can’t get access to broadband at all.

These findings and more are contained in the research report, Connected Futures: Bridging Ireland’s Urban-Rural Divide, produced by Amárach for Vodafone Ireland. The study is based on face-to-face interviews with 1,000 adults as well as a telephone survey of 100 micro businesses across rural Ireland.