It's quite extraordinary how quickly digital is transforming the 'real' economy. Subscription payments will rise by $226 billion between 2016 and 2021.
The world's under 35s are at the forefront. We call them 'Generation Subscription' because their digital subscription behaviour is quite unlike that of any other age group:
Lot's more on the new age of subscriptions in the excellent Activate Tech & Media Report 2017 here.