The €100bn Prize

The chart shows the value of consumer spending since 2000, and the value of online spending since 2008.

Total consumer spending data is from the CSO: 2016 and 2017 estimates from the ESRI. Amárach projections for consumer spending and online spending to 2021.

Last year (2016), Irish consumer spending surpassed its previous peak in 2008. The big difference between then and now is the share of online spending in total expenditure - and it's going to rise further.

There's never been a bigger prize waiting for Irish marketers than this year. So what are you waiting for? What slice of €100bn do you need to succeed?!