Amarach Research Blog

19-Apr-16 15:08
If you were asked to recommend your local TD, would you?...
13-Apr-16 10:42
Focusing on Big Data without customer empathy leads you down the wrong path......
02-Apr-16 11:58
What do women with smartphones want?...
02-Apr-16 11:58
Dublin 2050: The Age of Abundance Speech by Gerard O’Neill, Chairman of Amárach Research, at the Dublin Chamber of Commerce breakfast briefing, March 15th 2016 Good morning everyone. Let me begin with a confession: I love science fiction, so when I was asked to talk to you about Dublin in 2050 I thought, great, how many references to Bladerunner, The Matrix and Terminator will I be able to fit into my speech this morning!...
02-Apr-16 13:04
Text of Gerard O’Neill’s speech at the launch of the Chambers Ireland CSR Awards 2016. The Trust Recovery: Implications for Irish Businesses Good morning everyone, and thank you for your invitation to share with you some thoughts on what I have called The Trust Recovery. But first, let me share with you a prediction....
02-Apr-16 13:19
Our latest Economic Recovery Index continues to remain near its recent peak. The latest report takes a detailed look at the mood of Ireland’s fuel customers by their main forecourt brand. If any sector is fuelling growth right now it’s the fuel business:...
02-Apr-16 13:23
Our annual regional survey of Irish businesses on behalf of cloud telecoms provider Magnet is now out. Amárach surveyed 540 IT decision makers across Ireland as part of the study. The report looked at the business outlook for the next 12 months and the research clearly points to a broadly positive sentiment among IT decision makers. Seven in 10 (74%) say they have a positive business outlook for the next 12 months (25% very positive, 49% fairly positive)....
02-Apr-16 13:26
How important are loyalty schemes to brands? Using data from our monthly PlanR tracker, we have compared the Net Promoter Score for customers who are in loyalty schemes with the NPS for those who are not. We have taken a selection of brands from the dozens for whom we track NPS every month and compared the NPS of customers of each brand in their loyalty scheme with customers who are not....
02-Apr-16 13:29
Enterprise Ireland has just published the results of an Amárach survey of High Potential Start Ups (HPSUs). Enterprise Ireland’s Kevin Sherry said that the research survey on HPSUs carried out by Amárach reflects a positive outlook with more than half of HPSUs benefiting directly from Ireland’s economic performance. “2015 was a record year for Enterprise Ireland in terms of supporting start-ups. The outlook is positive but some challenges remain. ...
02-Apr-16 13:31
There’s a shadow side to all the good things digital technologies bring, and a growing number of Irish couples are experiencing it. Our statistical analysis of counselling data going back to 2007 for Accord shows an alarming increase in the percentage of couples receiving counselling for whom internet and mobile technologies are sources of relationship conflict:...
02-Apr-16 13:33
We do a lot of detailed research on financial psychology here at Amárach, but sometimes it helps to step back and see the bigger picture. In our January 2016 omnibus we asked a few questions about the extent to which people felt knowledgeable about a number of financial topics such as credit scores, pension, investing etc....
02-Apr-16 13:34
A recent flurry of forecasts all confirm the same thing: Irish consumer spending in 2016 will return to – and even surpass – the level last seen at the peak of the Celtic Tiger back in 2008. It has been a long wait…...
02-Apr-16 13:36
Our Economic Recovery Index for January 2016 has reached its highest level ever.This month’s edition includes a special analysis of customers of Ireland’s mobile phone networks:...
02-Apr-16 13:40
Irish people say that they donated over 30% more to a charity over the 2015 Christmas period than they did over the same period in the previous year, according to new research on donor behaviour for Fundraising Ireland. In total, one in three Irish adults – that’s 1.1 million people – say that they made a donation in response to a Christmas charity appeal in 2015. This shows that the number of people making donations remains similar to 2014 donor levels....
02-Apr-16 13:42
The CSO produces a monthly Retail Sales Index benchmarked against 2005 values (set to 100.0). After ten years, we can take a look at how the retail sector has performed in Ireland. The table shows the trend in retail sales volumes (adjusted for inflation and seasonality) in different sub-sectors in terms of:...
02-Apr-16 13:44
Ibec, the group that represents Irish business, today said the next government will need to introduce major tax reform if it wants to encourage more people to start their own companies. Publishing a detailed set of policy recommendations on entrepreneurship in advance of the election, Ibec said claims by the major political parties to support small business and start-ups now need to be matched with firm manifesto commitments....

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