Monthly Archives: January 2008

Edelman have just published the 2008 edition of their Trust Barometer report. Based on a sample of 150 x 35-64 year old Irish ‘opinion elites’ (essentially, drawn from the AB social class), it provides some useful insights for Irish marketers. … Continue reading →

Budweiser are at it again: taking a common, vernacular turn of phrase and turning it into a brilliant piece of brand marketing. For Bud Light in this instance. There’s probably some smart, semiotic insight behind it all (isn’t there always?), … Continue reading →

Most marketers (and market researchers, alas) suffer from an unconscious bias against older people (defined as a lot older than you, dear reader So it is good to see some serious research being done about the experiences of older consumers, … Continue reading →

Jack Welch was recently asked for his opinions on employee attitude surveys. The person asking was disenfranchised with the process as, in the past; such surveys provided little actionable results. Here’s what the former GE supremo thinks.

With consumer spending set to slow most brand managers will be dusting off their pricing strategy manual. One classic way to increase sales is to run a price promotion – “buy one get one free” or ‘BOGOF’ as they say … Continue reading →

Diamonds may be forever, but Diamond Lounge isn’t for everyone. Diamond Lounge is a social networking website that, in its own words, “is unashamedly elite”. It represents a new development in social networking as, unlike Bebo, MySpace or Facebook, it … Continue reading →

You may have read about the latest edition of the Lonely Planet Guide to Ireland – and its depiction of the Irish as a nation of drunks. How far they are off the mark is shown in statistics released today … Continue reading →

Have you ever Googled yourself? Nearly half (47%) of American internet users have searched for their own name online – up from 22% five years ago. That’s according to a fascinating new report from Pew Research. We don’t know what … Continue reading →

Panic over ladies. Coca-Cola has denied reports that it is dropping the Diet Coke ‘hunk’ to align its positioning more closely with that in the US, where the brand has a long-standing association with entertainment. The company said there are … Continue reading →

Our recent report for PwC on prospects for the Irish property sector certainly generated a lot of interest. The response from people in the building industry, so far, has been to describe it as ‘neither pessimistic nor optimistic, but realistic’. … Continue reading →