Monthly Archives: June 2008

Oscar Wilde once described the Irish as ‘the greatest talkers since the Greeks’. One reason, perhaps, why there is so much interest here in word-of-mouth marketing (or WOM) at the moment. Apparently 15% of our conversations contain some reference to … Continue reading →

We naturally think of Microsoft as big, powerful and innovative. But funny? Judge for yourself from this hilarious vignette about the changing relationship between advertisers and consumers: And it isn’t just consumers who want a divorce from advertisers – some … Continue reading →

The National Consumer Agency have published a report today comparing grocery prices north and south of the border. But maybe we need to look further afield – to Italy, perhaps? There, the Government has launched a service whereby consumers register … Continue reading →

Dick Stroud gave a presentation last week in Dublin to The Pudding Club. He is certainly one of the most original thinkers about marketing to older consumers out there. Check out his excellent blog. And here is his presentation (slide … Continue reading →

Clive Humby from Dunnhumby was speaking in Dublin recently. He remarked that his job is to ‘look over the shoulder’ of the shopper in front of him in the supermarket queue to see what she or he is buying. As … Continue reading →

This is kind of cool: mapping your daily use of brands through the day using the brand tagging idea we mentioned previously. Pretty soon there’ll be no need to do surveys any more (just kidding, honestly It just goes to … Continue reading →