Monthly Archives: March 2009

The Debt of the Nation

Is consumer debt a primary cause of the recession? Will the debt burden on Irish households hold back the recovery? These issues are explored in this presentation to the Irish Banking Federation Debt Management Seminar held today: The Debt Of … Continue reading

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Driven From Drink

The recent Drinks Industry Group of Ireland report tells a sad story about the industry and its prospects. Consumption levels are now back to those last seen in the early to mid-1990s: a trend in line with retail sales as … Continue reading

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The Internet, Only Bigger

If you liked our Life Online 2009 report then you’ll like this latest analysis from Morgan Stanley’s internet guru Mary Meeker. Whatever about the state of the economy (in Ireland or elsewhere), life online is going to just keep getting … Continue reading

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For What It’s Worth

We thought this was interesting: you can now bid for U2 tickets on the Ticketmaster website. In today’s deflationary environment, this might be the best way of ensuring that sellers get the best price. Though in this instance it might … Continue reading

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The Value Challenge

To coincide with International Consumer Day, the National Consumer Agency has launched a new service called ConsumerValue. To coincide with the launch, the NCA commissioned Amárach Research to conduct a survey of Irish consumers that examined the impact of the … Continue reading

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Life Online 2009

Will Ireland’s internet users come to the aid of the recovery? What are Ireland’s 2 million users doing online, and what opportunities are opening up as a result for Irish businesses? Learn more about Life Online in 2009: Life Online … Continue reading

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What Am I Bid for these Savings?

We do a lot of work in Amárach trying to understand the drivers of consumer decision making, including financial services. So it isn’t surprising when you learn that things like interest rates are a big influence on decisions by savers … Continue reading

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Serious Business

We do a lot of research for clients with small businesses: the backbone of Ireland’s (and most everywhere else’s) economy. In these difficult times its good to see the burgeoning number of online resources dedicated to helping small businesses – … Continue reading

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The Psychology of Recovery

What will drive recovery? What are the key points of leverage with consumers to get them spending again? These and other issues are addressed in this Amárach presentation to the UCD Geary Institute today: Psychology Of Recession And Recovery March … Continue reading

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