Monthly Archives: May 2009

Nostalgia is making a comeback (again). Maybe it’s the recession – maybe it’s ageing marketers! Every country has it’s story of the past: and every generation adds to that story. Our own research shows that consumers are ‘imprinted’ by their … Continue reading →

It isn’t price or service or value or quality … it’s inertia. The Ad Contrarian nails it again. If you are an incumbent then that can only be a good thing (though don’t take your customers’ loyalty for granted – … Continue reading →

Here’s a scary thought for Irish television broadcasters: what if you run out of advertisers and have to show programmes without any ad breaks? That’s what’s happening in Spain – according to the excellent JWT Anxiety Index blog: So with … Continue reading →

Marketing will lead the recovery. Don’t take our word for it: a new, global survey of SMEs by the Economist Intelligence Unit for Verio rates marketing as the business area most important to helping companies prepare for an improving economy. … Continue reading →

Ronan Lyons has an interesting analysis of the costs of renting versus buying a home. The good news for home sellers (and house builders) is that buying has just gotten a lot more attractive. Not so good news for landlords … Continue reading →

We do a lot of work in the tourism and hospitality sector, so it is always nice to see a really clever use of viral marketing to get your message out to potential visitors, enjoy!

Amárach Research won the All Ireland Marketing Award for Market Research last night for our ID research programme – a joint initiative with TBWA/Cawley Nea and OMD. Well done to Adrian, Lesley and the rest of the ID crew for … Continue reading →

The latest forecasts from Davy should be of some comfort to marketers. The recession may not be over, but it looks like we’re moving from the end of the beginning to at least the beginning of the end. But we’re … Continue reading →