Monthly Archives: June 2009

With the collapse in the housing market, more people are ‘making do’ with the homes they’ve got. That means a lot more DIY going on. And it isn’t just our homes that are benefiting: DIY is reaching out to other … Continue reading →

The latest forecasts from the OECD for Ireland (pdf) give us some clues as to what to expect in Irish consumer markets over the next eighteen months. The chart shows the value and volume of consumer spending, in 2005 prices. … Continue reading →

Is your brand running out of energy? In the current economic climate that is hardly surprising. But it doesn’t have to be that way. That’s according to an insightful study reported in this month’s Strategy+Business. The authors note that, even … Continue reading →

When you’re a small island economy then your options for growth are somewhat limited. Which is why exports matter so much to the Irish economy. The Irish Exporters Association today published a brochure entitled “It’s Europe, It’s Exports” – which … Continue reading →

Consumer psychology should get a lot more airtime with marketers. One of the best resources we use is PsyBlog. Check out their recent post on new findings from the field of consumer psychology. We especially like the one about posessions … Continue reading →

We use Google Trends a lot here at Amárach. So we’re delighted to see a similar application developed for television called, surprisingly, TV Trends. It tracks and counts all mentions of individual words on US television. Here’s the results for … Continue reading →

… or so some would have you believe:

Here’s an interesting idea: the purpose of advertising is to get people to buy stuff … Not as obvious as you’d think – but an idea whose time has come (again) in light of current economic realities. This proposition is … Continue reading →