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Monthly Archives: October 2009
Small Business Survival
It isn’t just tough in Ireland for small businesses. The latest EIU report on Surviving the Drought: Access to Finance Among Small & Medium Sized Enterprises paints a sobering picture from around the world. The chart shows responses from 730 … Continue reading
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Opposite Directions
New population forecasts for Northern Ireland by NISRA point to markedly diverging futures for the two parts of the island. The table contrasts ROI forecasts (for 2009 to 2020) using CSO data, for five year age groups. For ROI we … Continue reading
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If You’re Irish
These are tough times for retailers in general, and for their suppliers in particular. Tougher still for Irish brands facing exchange-rate unfriendly competitors. What about the Irish consumer in all of this? How important is the ‘Irishness’ of a brand … Continue reading
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The New Normal
Ireland’s sales managers and directors are coming to terms with the ‘New Normal’ in Irish consumer markets. Check out the findings of our survey of Sales Institute of Ireland members below – and our thoughts on the prospects for recovery … Continue reading
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Feeling Charitable
These are tough times for charities. Recent research in Scotland showed the percentage of adults giving to charity to be down by 8 percentage points year-on-year. The recession, of course, has played a key part in the shift. But overall … Continue reading
Posted in Irish donors, charity, developing countries
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Direct to the Future
Our latest research on marketing trends for An Post is presented here. The future looks good for direct marketing in general, and direct mail in particular. Read more about the background to the study at the An Post Mail Media … Continue reading
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Voting With Their Feet (and Purses and Wallets)
It has never been easier to switch suppliers for Irish consumers. And there have never been more consumers willing to exercise that prerogative. That’s according to our recent research for the National Consumer Agency: NCA Survey Of Consumer Switching Behaviour … Continue reading
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The Price Is Better
Ireland’s consumers are getting better value for money in these recessionary times. Though they’re still very price sensitive and willing to switch for price alone in some sectors. That’s according to our recent research for the National Consumer Agency: NCA … Continue reading
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Complaining Nation?
They say customer feedback – especially the negative kind – is a great opportunity to do right by customers and ensure their future loyalty. It looks like lots of Irish businesses are getting lots of great opportunities according to our … Continue reading
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