Monthly Archives: January 2010

Our latest AIB-Amárach Recovery Indicator for January 2010 has just been published. It points to a significant improvement in consumer sentiment about the prospects for economic recovery – even if they are hedging their bets in relation to their own … Continue reading →

The bad news? There are a lot of complaining customers out there. The good news? Customers whose complaints are dealt with satisfactorily are happy to keep doing business with you. Details of our latest research for the National Consumer Agency … Continue reading →

Ireland’s recession has changed consumer usage of the Internet irrevocably. We see it in Amárach’s surveys for the National Consumer Agency – 7 in 10 Irish adults now use the net, and 7 in 10 of these have shopped online, … Continue reading →

We’re a big fan of The Ad Contrarian here at the Amárach Research Blog. He keeps us (and most everyone in marketing) on their toes. Especially when he challenges those of us wedded to measurement and statistics to admit when … Continue reading →

Amárach Research is part of a team developing a forthcoming conference on The Business of Ageing. The opportunities of an ageing society will be enormous for those businesses that focus on the changing needs of the over 50s and over … Continue reading →

What does the year ahead look like for Irish consumer markets? At the moment it depends on who you talk to. Though everyone is agreed last year (2009) was really bad, there is far less consensus about the outlook for … Continue reading →

Our latest research for the National Consumer Agency has just been published. Irish consumers are still shopping around, but the efforts of retailers and others to cut their prices and keep their customers may be paying off: NCA Irish Consumers … Continue reading →