Monthly Archives: March 2010

For applied market research as never applied before, check out the National Consumer Agency’s Economiser service, launched today. The data used to fuel part of the Economiser’s service was derived from a major expenditure survey by Amárach Research – the … Continue reading →

The recent increase in the birth rate may well be a leading indicator of economic recovery. That’s one interpretation anyway. The chart updates previous analyses we did of monthly data for the combined number of live births in the Rotunda … Continue reading →

The latest AIB-Amárach Recovery Indicator for March 2010 has just been published. Irish consumers continue to be cautious but generally positive about the prospects for recovery. They are still focused on savings and paying down debts, though the majority think … Continue reading →

Nobody likes uncertainty – the Irish less than most it seems. The latest Eurobarometer survey shows that the Irish have had a ‘better’ recession than many EU citizens, and certainly one better on average across most indicators. But … we … Continue reading →

A funny thing happened on the way to the parade last week: a lot of people felt prouder to be Irish! You can read more about our brief study for the folk at Ireland Inc – a website dedicated to … Continue reading →

Something for the weekend (and the rest of the week): EPOCA means ‘week’ btw, via Escapology

Facebook is now bigger than Google in the United States, in terms of share of visits. That’s according to PSFK. Not quite the world-turned-upside-down, but still: it does seem to suggest that all that ‘Web 2.0′ stuff might have something … Continue reading →

‘Just hang on in there’ appears to be IBEC’s message for Ireland’s hardpressed marketers. IBEC’s latest quarterly economic commentary points to a slow (slow) recovery in consumer spending, one that will gather a little more pace going into 2011. Even … Continue reading →

Just so our soft drink clients don’t feel left out after our previous post (ahem), this from the guys who decided in the middle of the worst recession since the Depression to launch a brand campaign called ‘Open Happiness’. Enjoy … Continue reading →

We do lots (and lots) of research into alcoholic drinks here at Amárach (and a few non-alcoholic ones and we always face the same problem: how do you get people who are sober to talk about a product that makes … Continue reading →