Monthly Archives: June 2010

You’ve heard of ‘sugging’ – selling under the guise of research – but have you heard of ‘rugging’ – research under the guise of advising? That’s what a new website – Opinionaided – promises once it is up and running. … Continue reading →

The latest AIB-Amárach Recovery Indicator for June shows a few more tentative signs of improvement: After peaking at 27.1 in January at the start of 2010, the AIB-Amárach Recovery Indicator (ARI) has shown its first strong recovery since the start … Continue reading →

It probably has something to do with the recession, but we find ourselves talking ‘loyalty’ more and more with our clients. And discussions about loyalty tend to quickly evolve into discussions about measurement. We are seeing a growing use of … Continue reading →

We’re always on the lookout at Amárach Research for leading indicators of turning points in consumer spending. Like sleep, for example. But even this ‘leading indicator’ took us a little by surprise: toilet paper. Yep: that’s according to the folks … Continue reading →

The May results from our AIB Amárach Recovery Indicator have just been released: Aib Amárach Recovery Indicator May 2010 View more presentations from Amárach Research.

Retail sales are still soft in Ireland, but the sector may well be at the forefront of both sales growth and job creation in the months ahead. You only have to look at The Future of Retail to see how … Continue reading →

Here’s a turn up for the books: an advertisement about market research about advertising. As it happens it’s about our market research – and the advertiser is our client CBS Outdoor. They have launched two new media platforms in the … Continue reading →