Monthly Archives: September 2010

We all know the moment, say in a focus group or indepth interview, when you ask the customer ‘why’ they did something (make a purchase, switch account) and the answer they give is: er, em, just because… They’re not being … Continue reading →

Irish consumers are more likely to switch than at any time before it seems. Our latest research for the National Consumer Agency shows high levels of switching across multiple sectors (download the powerpoint here or the pdf here). The chart … Continue reading →

We’re big fans of RainToday.com here at Amárach. One of their recent think pieces tackled the vital issue of Marketing ROI. Our job at Amárach Research is to help our clients measure the return on marketing investment and to advise … Continue reading →

DB Research has a new report on Enterprise 2.0 – a look at the opportunities (and threats) posed by the explosion of social network technologies. For now, as shown in the chart, social networks are mostly about communications and PR … Continue reading →

Irish consumers have been forced to cut back on spending across many categories. But if the recession was over and jobs were secure, what would people’s spending priorities be once recovery was under way? Our latest omnibus survey in August … Continue reading →

Our latest AIB-Amárach Recovery Indicator for August 2010 shows year-on-year improvements on most measures, but signs of some slippage on recent months: