Monthly Archives: February 2011

The National Consumer Agency today published the findings of a survey, conducted by Amarách Research, which examined car ownership, travel behaviour and consumers’ attitudes to fuel efficiency. The research revealed that a large proportion of consumers are taking steps to … Continue reading →

Our latest AIB-Amárach Recovery Indicator for February 2011 is just out. The Irish are still feeling fragile after last November’s shock, but they appear to have adjusted to the new realities of our long recession:

Here’s one measure of the shock to the national psyche from the recent collapse: the percentage of adults who describe themselves as middle class has gone down over the past six years. Back in 2005, more Irish adults felt they … Continue reading →

If you enjoyed Mobile Megatrends 2010 then you’ll enjoy the 2011 edition just released. Communities are the new currency it seems…

Will this be the last General Election of its kind in Ireland? We ask because our research is pointing to some interesting shifts in attitudes concerning how we run elections in Ireland. Take the issue of votes for emigrants: two … Continue reading →

Our latest research for the National Consumer Agency (more details here) shows Irish consumers to be determined to cope better with the recession. Whether it’s switching spending, cutting back or simply budgeting for reduced incomes they appear to be determined … Continue reading →