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Monthly Archives: October 2011
Which Way?
Our latest Recovery Indicator for October suggests that consumers are slightly more optimistic about the economy, but increasingly pessimistic about their own circumstances…
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Inflated Hopes
The OECD’s latest report on Ireland contains some useful insights for Ireland’s hard pressed marketers. One important one relates to the outlook for consumer spending. As the chart below shows, growth in the volume of consumer spending is not expected … Continue reading
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MR to the Rescue?
IBM have recent published the results of a worldwide survey of over 1,700 CMOs – Chief Marketing Officers. As usual with IBM studies, the report contains lots of valuable insights, and the data to back it up. One finding that … Continue reading
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