Monthly Archives: July 2012

Amárach have supported the Hireland job creation movement since the start of the year. The big news today is that Hireland has reached its target of 5,000 jobs pledged. At the time of the Hireland launch in January, Amárach Research … Continue reading →

The rise of ‘mobile only’ households continues apace in Ireland. That’s those households who don’t have a landline and use mobiles to keep in touch. Ireland that amounts to nearly 4 in 10 households according to Eurobarometer – well above … Continue reading →

This time really is different. When the dust settles on the Great Recession (or whatever historians eventually call it), the world of consumer markets, brand marketing and advertising agencies will have been utterly transformed. We are living through a great … Continue reading →

Our latest research for the National Consumer Agency points to growing concerns about online coupon and discount sites. Three in five adults using the Internet in Ireland have signed up to discount sites. Among its main findings, the market research … Continue reading →