Category Archives: Uncategorized

We recently completed a survey of European managers with responsibility for Corporate Governance for PwC. The results have just been launched – a summary report is available here. The survey shows that the real challenge for corporate governance to work in … Continue reading →

Our Economic Recovery Index is four years old.  The latest issue looks back to April 2009, and includes new analyses relating to switching, Irishness and price sensitivity.

Minister for Jobs, Enterprise and Innovation, Richard Bruton TD today joined Microsoft as part of National Cloud Week to launch the findings of the second annual Microsoft/Amárach Cloud Index. The Index focuses on tracking the adoption of Cloud Computing amongst … Continue reading →

A new report from William Fry has found that Irish workers spend nearly an hour a day on social media – at work.  Based on surveys for William Fry of Irish employers and employees by Amárach Research. View here.

Despite everything – the recession, emigration, austerity – we’re still having babies. More than everyone in Europe (pro rata) it seems. The result: by 2026 we’ll have a population over 5 million, according to the latest CSO forecasts. It depends … Continue reading →

The digital revolution continues apace – but maybe the easy phase is over. Ireland faces more change, choices and challenges in the years ahead. View our recent presentation here. A video of the talk is also available here.

Our recent study for Smartquotes shows that a minority of insurance customers are switching across every insurance category, driven partly by economic pressures. Key findings include: One in four people would be pushed into arrears on their bills if the … Continue reading →

AIB has just launched the first of a series of sectoral reports – the convenience retail study can be viewed here. The research was carried out by Amárach on behalf of AIB in February 2013. A total of 167 retailers … Continue reading →

Some smart thinking from a designer on the challenges facing market researchers: 4 golden rules of understanding humans: 1) People don’t know, what they don’t know. (To get it right, you’ll need to repeat this a few times while pausing … Continue reading →

Amárach has teamed up with MailTV – the digital division of the Irish Daily Mail – to launch The Challenger Series. First up is David Field from Eason – we have several more interviews with Ireland’s challenger brands and businesses … Continue reading →