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  • Consumer Confidence:
    -20 (Mar)
  • Retail Sales Volume:
    -0.1% (Feb)
  • House Prices:
    -8.8% (Feb)
  • Inflation:
    5.0% (Mar)
  • Unemployment:
    5.5% (Mar)
  • GDP 2008:
    1.1%
  • Consumer Spend 08:
    1.6%

Decoding the Irish youth market (August 2002)

How much is the Irish youth market worth? How do Irish youth feel towards advertising and brands? What are their concerns and expectations? The DECODE consortium, comprised of 98FM, The Star, TV3, Clear Channel and Irish International OMD, sought to answer these questions. Amárach Consulting was commissioned to conduct quantitative and qualitative research to explore these issues. This report presents an overview of the key findings and implications of the research conducted. To download a copy of the report please click here.

Amárach Research Offices:
37 Northumberland Road, Ballsbridge, Dublin 4 (Ticode.ie: L1T 07QK) Tel. (01) 660 5506
16 The Courtyard, Kilcarbery Business Park, Dublin 22 (Ticode.ie: L0T TNRJ) Tel. (01) 405 6190
Email. info@amarach.com





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