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Ethnic Research Practice

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As Ireland's first Ethnic Research Practice (ERP), a wealth of knowledge and expertise has been acquired over the past two years in the area of both quantitative and qualitative research. In 2005, Amárach became the first market research agency in Ireland to join the Market Research Society's Ethnic Research Network (ERN), the UK's only network of MR agencies specialising in research amongst ethnic groups.

Amárach provide Ethnic Research services that can include a number of key benefits;

• An experienced and valued approach to researching ethnic communities in Ireland.
• Access to a wealth of reports, articles and forecasts on the various ethnic communities in Ireland.
• An overview of the size, demographic make-up and nature of the ethnic minority market in Ireland.
• Insightful research and analysis into the key attitudinal and behavioural context in which ethnic minorities live and work.
• Trained moderators / interviewers in qualitative and quantitative research across a number of languages, including Polish, Chinese and Portuguese. All mother tonguemoderators/interviewers are experienced in conducting focus groups, in-depth interviews and accompanied shops.
• Insight accompanied with an action plan as to how best to build your brand for the ethnic community.
• A well-informed view as to how to target and communicate to specific customer segments of ethnic communities; including utilising our links to a number of ethnic publications in Ireland.

For more information on our Ethnic Research Practise please call Adrian on 01 6605506 or mail adrian.fernandes@amarach.com

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