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The Star i.n.t.i.m.a.t.e 2 Readership Research

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The Star Newspaper’s readership research i.n.t.i.m.a.t.e, conducted by Amárach, has brought a new depth and insight into newspaper reading behaviour and for media and marketing professionals. The second wave of this research, i.n.t.i.m.a.t.e 2, looks at the market overall but specifically at Star readers, providing an invaluable insight into the role the paper plays in their lives. In addition, the research examines what is effective advertising and presents data on variables that can influence recall. Click here to view the full report in pdf format , or right click and choose "Save Target As" to save this report to your computer.

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