Resources
Amazingly enough, we do all the same things our competitors do. Only better. Surveys, focus groups, in depths; online, offline, telephone; mystery shopping, ethonographic studies and all the rest. And we go further: just check out our studies and reports, or our blog, to see how much further we go. We think you'll be impressed.
But back to products and services. The bottom line is that most companies spend between 5% and 10% of their marketing budgets on market research. Sometimes the money is well spent, sometimes it isn't. Believe it or not we will actually tell you if you are not spending your scarce budget wisely, even if we stand to lose. The thing is, we want you to be around for the long term so that we can be your research agency over the long term. And by helping you succeed then we succeed. Synergy and all that.
At the end of the day, your choice of methodology should ultimately be determined by the need to make sure that the balance of 90%-95% will be better spent as a result of the research. Amárach will work with you to deliver effective market research, choosing from our full range of market research services including:
free research resources
In This Section
our blog
Pent Up Demand
Tue, 07 Sep 2010
Irish consumers have been forced to cut back on spending across many categories. But if the recession was over and jobs were secure, what would people’s spending priorities be once recovery was under way? Our latest omnibus survey in August …
Consumers Under Pressure
Thu, 02 Sep 2010
Our latest AIB-Amárach Recovery Indicator for August 2010 shows year-on-year improvements on most measures, but signs of some slippage on recent months:
Feeling the Pinch
Tue, 31 Aug 2010
It’s still tough out there for Irish consumers. Our latest omnibus has found that nearly one in four adults are finding that their household income is simply not sufficient to meet household expenses at the moment. The good news is …