Decoding the Irish youth market (August 2002)
How much is the Irish youth market worth? How do Irish youth feel towards advertising and brands? What are their concerns and expectations? The DECODE consortium, comprised of 98FM, The Star, TV3, Clear Channel and Irish International OMD, sought to answer these questions. Amárach Consulting was commissioned to conduct quantitative and qualitative research to explore these issues. This report presents an overview of the key findings and implications of the research conducted. To download a copy of the report please click here.
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Pent Up Demand
Tue, 07 Sep 2010
Irish consumers have been forced to cut back on spending across many categories. But if the recession was over and jobs were secure, what would people’s spending priorities be once recovery was under way? Our latest omnibus survey in August …
Consumers Under Pressure
Thu, 02 Sep 2010
Our latest AIB-Amárach Recovery Indicator for August 2010 shows year-on-year improvements on most measures, but signs of some slippage on recent months:
Feeling the Pinch
Tue, 31 Aug 2010
It’s still tough out there for Irish consumers. Our latest omnibus has found that nearly one in four adults are finding that their household income is simply not sufficient to meet household expenses at the moment. The good news is …