The Measure of Public Relations - Presentation to the PRII February 2010
Research is good for PR. This presentation to the Public Relations Institute of Ireland examines the use and abuse of market research in public relations. It sets out market research 'do's and don'ts' for PR consultants and their clients, with examples of best practice from Ireland and abroad. It also challenges the value and validity of 'pseudo-research' in an age of text messaging and twitter. Research isn't just for press releases. The presentation assesses the state of PR effectiveness: both in terms of its measurement and in terms of delivering value for clients when budgets are under pressure.
A copy of the presentation is available here.
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Pent Up Demand
Tue, 07 Sep 2010
Irish consumers have been forced to cut back on spending across many categories. But if the recession was over and jobs were secure, what would people’s spending priorities be once recovery was under way? Our latest omnibus survey in August …
Consumers Under Pressure
Thu, 02 Sep 2010
Our latest AIB-Amárach Recovery Indicator for August 2010 shows year-on-year improvements on most measures, but signs of some slippage on recent months:
Feeling the Pinch
Tue, 31 Aug 2010
It’s still tough out there for Irish consumers. Our latest omnibus has found that nearly one in four adults are finding that their household income is simply not sufficient to meet household expenses at the moment. The good news is …