Towards Recovery - Outlook for Sales in Ireland in 2010

Ireland's recovery will be built one sale at a time. Irish sales managers and directors are in the front line of Ireland's recession - and will play a critical part in the recovery. This presentation shares the results of a survey of members of the Sales Institute of Ireland in February 2010, as well as contrasting their perspectives on recovery with those of the Irish consumers they will be selling to.

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In This Section

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Pent Up Demand

Tue, 07 Sep 2010
Irish consumers have been forced to cut back on spending across many categories. But if the recession was over and jobs were secure, what would people’s spending priorities be once recovery was under way? Our latest omnibus survey in August …

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Consumers Under Pressure

Thu, 02 Sep 2010
Our latest AIB-Amárach Recovery Indicator for August 2010 shows year-on-year improvements on most measures, but signs of some slippage on recent months:

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Feeling the Pinch

Tue, 31 Aug 2010
It’s still tough out there for Irish consumers. Our latest omnibus has found that nearly one in four adults are finding that their household income is simply not sufficient to meet household expenses at the moment. The good news is …

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