Direct Mail - The Unvarnished Truth October 2009
Amárach Research recently presented the findings of surveys of consumers and marketers about direct mail in Ireland. The study was commissioned by An Post and presented at a seminar in October 2009. Other details about the seminar are here.
Click here to download a pdf of the Amárach presentation.
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Pent Up Demand
Tue, 07 Sep 2010
Irish consumers have been forced to cut back on spending across many categories. But if the recession was over and jobs were secure, what would people’s spending priorities be once recovery was under way? Our latest omnibus survey in August …
Consumers Under Pressure
Thu, 02 Sep 2010
Our latest AIB-Amárach Recovery Indicator for August 2010 shows year-on-year improvements on most measures, but signs of some slippage on recent months:
Feeling the Pinch
Tue, 31 Aug 2010
It’s still tough out there for Irish consumers. Our latest omnibus has found that nearly one in four adults are finding that their household income is simply not sufficient to meet household expenses at the moment. The good news is …