Direct Mail - The Unvarnished Truth October 2009
Amárach Research recently presented the findings of surveys of consumers and marketers about direct mail in Ireland. The study was commissioned by An Post and presented at a seminar in October 2009. Other details about the seminar are here.
Click here to download a pdf of the Amárach presentation.
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Youthcast
Wed, 12 Jun 2013
Ireland’s youth are in the frontline of a lot of change right now. Emigration is one of the biggest forces for change as it disproportionately affects those in their twenties. The CSO recently published revised population forecasts to 2046. We’ve …
Faulting the Defaulters
Tue, 11 Jun 2013
Under what circumstances, if any, would it be justifiable for someone to default on a mortgage? With mortgage arrears still running high in Ireland, Amárach recently asked this question of a representative sample of Irish adults, in our May 2013 …
Microsoft Cloud Index 2013
Mon, 10 Jun 2013
Full details of our report for Microsoft are now available. The report is based on the results of a survey by Amárach of 200 IT decision makers in Ireland, across a range of medium and large sized enterprises – plus …
Open for Business
Fri, 31 May 2013
Our Net Supporter Score for banks points to big differences between Ireland’s main banks in terms of perceived ‘helpfulness’. As noted previously, the NSS is calculated by subtracting the percentage of customers of each brand or service provider who say …