Amazingly enough, we do all the same things our competitors do. Only better. Surveys, focus groups, in depths; online, offline, telephone; mystery shopping, ethonographic studies and all the rest. And we go further: just check out our studies and reports, or our blog, to see how much further we go. We think you'll be impressed.
But back to products and services. The bottom line is that most companies spend between 5% and 10% of their marketing budgets on market research. Sometimes the money is well spent, sometimes it isn't. Believe it or not we will actually tell you if you are not spending your scarce budget wisely, even if we stand to lose. The thing is, we want you to be around for the long term so that we can be your research agency over the long term. And by helping you succeed then we succeed. Synergy and all that.
At the end of the day, your choice of methodology should ultimately be determined by the need to make sure that the balance of 90%-95% will be better spent as a result of the research. Amárach will work with you to deliver effective market research, choosing from our full range of market research services including:
Thu, 09 May 2013
Our Economic Recovery Index is four years old. The latest issue looks back to April 2009, and includes new analyses relating to switching, Irishness and price sensitivity.
Thu, 09 May 2013
Minister for Jobs, Enterprise and Innovation, Richard Bruton TD today joined Microsoft as part of National Cloud Week to launch the findings of the second annual Microsoft/Amárach Cloud Index. The Index focuses on tracking the adoption of Cloud Computing amongst …
Mon, 06 May 2013
A new report from William Fry has found that Irish workers spend nearly an hour a day on social media – at work. Based on surveys for William Fry of Irish employers and employees by Amárach Research. View here.
Tue, 30 Apr 2013
Despite everything – the recession, emigration, austerity – we’re still having babies. More than everyone in Europe (pro rata) it seems. The result: by 2026 we’ll have a population over 5 million, according to the latest CSO forecasts. It depends …