Services

Amazingly enough, we do all the same things our competitors do. Only better. Surveys, focus groups, in depths; online, offline, telephone; mystery shopping, ethonographic studies and all the rest. And we go further: just check out our studies and reports, or our blog, to see how much further we go. We think you'll be impressed.

But back to products and services. The bottom line is that most companies spend between 5% and 10% of their marketing budgets on market research. Sometimes the money is well spent, sometimes it isn't. Believe it or not we will actually tell you if you are not spending your scarce budget wisely, even if we stand to lose. The thing is, we want you to be around for the long term so that we can be your research agency over the long term. And by helping you succeed then we succeed. Synergy and all that.

At the end of the day, your choice of methodology should ultimately be determined by the need to make sure that the balance of 90%-95% will be better spent as a result of the research. Amárach will work with you to deliver effective market research, choosing from our full range of market research services including:

free research resources

our blog

Food 2020

Tue, 20 Jul 2010
The Department of Agriculture, Fisheries and Food is to be congratulated on its Food Harvest 2020 report. We especially like its focus on the consumer – as captured in the framework opposite. And we like these thoughts on research: To …

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Game On

Mon, 19 Jul 2010
One thing the recession doesn’t appear to have impacted: Irish consumers’ fondness for gaming. Our latest research points to the extraordinary strength and depth of the gaming market in Ireland: Gaming Trends in Ireland July 2010 View more presentations from …

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A Matter of Confidence

Thu, 15 Jul 2010
Consumer confidence (as measured by the ESRI) has been on a positive track in Ireland for the past two years (albeit from an historically low point). This is good news for Irish retailers as Amárach Research analysis shows a strong …

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