Amárach Omnibus
The Amárach Omnibus comprises a monthly survey of 1,000 adults in Ireland, quota controlled to ensure it is nationally representative. 850 interviews are conducted online, and a further 150 are conducted face-to-face among over 55s to ensure an adequate representation of groups with below average internet usage.
You can add up to 10 questions to any wave of the omnibus: with discounts for the use of two or more consecutive waves of the omnibus. To discuss prices, timings and options for the inclusion of your questions on the Amárach Omnibus, contact:
Direct dial: 01 410 5200
free research resources
In This Section
our blog
Pent Up Demand
Tue, 07 Sep 2010
Irish consumers have been forced to cut back on spending across many categories. But if the recession was over and jobs were secure, what would people’s spending priorities be once recovery was under way? Our latest omnibus survey in August …
Consumers Under Pressure
Thu, 02 Sep 2010
Our latest AIB-Amárach Recovery Indicator for August 2010 shows year-on-year improvements on most measures, but signs of some slippage on recent months:
Feeling the Pinch
Tue, 31 Aug 2010
It’s still tough out there for Irish consumers. Our latest omnibus has found that nearly one in four adults are finding that their household income is simply not sufficient to meet household expenses at the moment. The good news is …