Amarach SalesCast
For over twenty years, Amárach has worked with marketing teams and brand owners to anticipate future demand for their products and services. We now bring this knowledge - and the forecasting expertise behind it - together in a brand new service called: SalesCast.
SalesCast helps businesses to understand the key drivers of sales in Ireland, the UK and further afield in terms of:
- consumer confidence
- disposable incomes
- price changes (yours and your competitors)
- innovation
- advertising
- publicity (good and bad)
SalesCast follows a simple, three-step process as follows:
- We audit your existing sales information (volumes, revenues, pricing, advertising and promotion) to determine the best sales forecasting approach.
- We then build one or more SalesCast models for your products and services (right down to SKU level of desired), testing the fit with historical data and forecasts into the future (see demo below).
- Finally, we equip you with an easy-to-use Excel-based forecasting model that will allow you to update your sales forecasts yourself, and to test the impact of different assumptions about the economy, advertising, pricing etc.
As an added bonus, Amárach will provide a free SalesCast update after one year of completing the above process, in order to test the robustness of the model, the accurancy of forecasts and the impact of new developments in your market.
For a confidential discussion about SalesCast and our other research and consulting services, simply contact:
Gerard O’Neill
Chairman, Amárach Research
Telephone: (01) 410 5200
Email: gerard.oneill@amarach.com
In This Section
our blog
Switching on to Recovery
Thu, 09 May 2013
Our Economic Recovery Index is four years old. The latest issue looks back to April 2009, and includes new analyses relating to switching, Irishness and price sensitivity.
Cloudy Outlook
Thu, 09 May 2013
Minister for Jobs, Enterprise and Innovation, Richard Bruton TD today joined Microsoft as part of National Cloud Week to launch the findings of the second annual Microsoft/Amárach Cloud Index. The Index focuses on tracking the adoption of Cloud Computing amongst …
Social Media at Work
Mon, 06 May 2013
A new report from William Fry has found that Irish workers spend nearly an hour a day on social media – at work. Based on surveys for William Fry of Irish employers and employees by Amárach Research. View here.
The Biggest Opportunity
Tue, 30 Apr 2013
Despite everything – the recession, emigration, austerity – we’re still having babies. More than everyone in Europe (pro rata) it seems. The result: by 2026 we’ll have a population over 5 million, according to the latest CSO forecasts. It depends …