Focus Groups & In-Depth Interviews
Our team of researchers have over 100 years of experience between us. Whether you need to talk to IT users, main grocery shoppers or financial controllers, we have the experience and skills to find them and to find out what you need to know to change their attitudes and behaviour to your advantage through targeted focus groups.
We have extensive experience of using projective techniques, role playing, in depth interviews and other methods to generate creative new insights into your customers’ and potential customers’ needs and preferences.
free research resources
In This Section
our blog
Food 2020
Tue, 20 Jul 2010
The Department of Agriculture, Fisheries and Food is to be congratulated on its Food Harvest 2020 report. We especially like its focus on the consumer – as captured in the framework opposite. And we like these thoughts on research: To …
Game On
Mon, 19 Jul 2010
One thing the recession doesn’t appear to have impacted: Irish consumers’ fondness for gaming. Our latest research points to the extraordinary strength and depth of the gaming market in Ireland: Gaming Trends in Ireland July 2010 View more presentations from …
A Matter of Confidence
Thu, 15 Jul 2010
Consumer confidence (as measured by the ESRI) has been on a positive track in Ireland for the past two years (albeit from an historically low point). This is good news for Irish retailers as Amárach Research analysis shows a strong …