Surveys & Opinion Polls
Our highly trained field force of over 300 interviewers nationwide enables us to find and research large or small groups of consumers – whoever and wherever they are. We can then compile accurate and comprehensive opinion polls and surveys. Whether you need to talk to a sample of adults across Ireland, or simply to 18-24s beer drinkers, or even to a cross section of the people visiting your stores or branches, then we have the capacity to find them and interview them.
We also conduct telephone market research surveys of businesses and customers – working off customer lists if available or ‘free finding’ respondents when required.
In This Section
our blog
Switching on to Recovery
Thu, 09 May 2013
Our Economic Recovery Index is four years old. The latest issue looks back to April 2009, and includes new analyses relating to switching, Irishness and price sensitivity.
Cloudy Outlook
Thu, 09 May 2013
Minister for Jobs, Enterprise and Innovation, Richard Bruton TD today joined Microsoft as part of National Cloud Week to launch the findings of the second annual Microsoft/Amárach Cloud Index. The Index focuses on tracking the adoption of Cloud Computing amongst …
Social Media at Work
Mon, 06 May 2013
A new report from William Fry has found that Irish workers spend nearly an hour a day on social media – at work. Based on surveys for William Fry of Irish employers and employees by Amárach Research. View here.
The Biggest Opportunity
Tue, 30 Apr 2013
Despite everything – the recession, emigration, austerity – we’re still having babies. More than everyone in Europe (pro rata) it seems. The result: by 2026 we’ll have a population over 5 million, according to the latest CSO forecasts. It depends …